PrimeParking

Privacy Policy 

1. Information We Collect

Prime Parking may collect:

  •  Name
  •  Email address
  •  Phone number
  •  Vehicle registration details
  •  Billing information
  •  IP address and website usage data

Information is collected to process applications, manage parking access, and improve customer experience.

2. How We Use Your Information

Your information may be used to:

  •  Process parking applications
  •  Manage customer accounts
  •  Communicate service updates
  •  Process payments
  •  Improve website functionality
  •  Respond to customer support requests

3. Payment Security

Payments are processed securely through third-party payment providers.

Prime Parking does not store full payment card details on its servers.

4. Data Sharing

Prime Parking does not sell customer data.

Information may be shared with trusted service providers where necessary for operational, legal, or payment-processing purposes.

5. Data Protection

Reasonable measures are taken to protect customer information from unauthorised access, misuse, or disclosure

6. Cookies

Essential cookies support secure sign in and site functions. We also save your advertising cookie choice for 180 days, so you do not have to choose on every visit.

Google advertising measurement is optional and stays off until you choose Allow measurement. If you agree, Google receives browser and device information, including your IP address and advertising click identifiers, to measure advertising. Advertising cookies may last up to 90 days. We do not enable personalised advertising, remarketing or enhanced conversions, and do not send your name, email, phone number, vehicle registration or payment details to Google.

Our measurement uses a page address without search terms or other query details. It runs on the public website and the parking signup, checkout and confirmation pages. Other private account pages, payment links and staff pages are excluded. When a new monthly parking purchase is confirmed, measurement includes its initial amount, GBP currency and a reference that contains no contact or vehicle details. Renewals, ZonePass and change fees are excluded. You can withdraw permission at any time using the cookie preferences link on this page. Rejecting optional cookies does not prevent you from using the site or buying parking. See how Google uses information from partner sites.

With the same permission, we count zone selections, checkout link clicks, completed parking email verification and WhatsApp contact clicks. Daily totals contain only the event type, public parking zone where relevant and count, and are kept for up to 90 days. These totals do not contain contact details, IP addresses, click identifiers or account references. Optional Google secondary conversion actions measure these same steps without purchase amounts. A WhatsApp click does not show that a conversation took place, and a checkout click is not a purchase.

If you allow measurement, we also keep daily totals of public page requests by broad source, such as Google, Bing or an AI assistant. These totals contain only the day, a public page label, source category and count, and are deleted after 90 days. This uses no new cookies or browser storage. We do not retain full referring addresses, search terms, IP addresses or visitor identifiers in these totals. We skip internal navigation and honour your measurement choice, Do Not Track and Global Privacy Control. These counts are approximate requests, not individual visitors or confirmed bookings.

Separate operational website statistics use server request logs. Your email marketing preferences and any referral code are separate from this advertising cookie choice.

When you follow a referral link, we retain its referral code in a cookie for up to 30 days across the PrimeParking website and customer account. This connects a qualifying new subscription with the customer who referred you. The code does not include your name, email address, vehicle or payment details. Referral rewards are checked against account and payment records before they are applied.

7. Your Rights

Customers may request:

  •  Access to personal data
  •  Correction of inaccurate information
  •  Deletion of eligible data
  •  Removal from marketing communications

Requests can be submitted through the support contact page.